9 Terrains by Macy's
9 Terrains is a Macy's brand that carries unisex hiking boots and promotes healthier and a more athletic lifestyle for Macy's customers. This brand targets men and women ages 20-30 years who have a deep admiration for nature and hiking. This brand's emphasis on sustainability is shown through the use all natural materials for the shoe boxes and reusable canvas shopping bags.
The store located within Macy's Herald Square location in Manhattan embraces the natural topography of the earth as its design. The multiple layers and colors derive inspiration from topography maps and can be seen within the materials palette, displays, and architecture within the space.